Sharjah, 7 August 2012: The Sharjah Investment and Development Authority (Shurooq) welcomed a delegation of Stanford University students on a visit to Sharjah, who had come to the UAE in the holy month of Ramadan to understand the country’s religious zeal and experience its rich traditions.
The delegation was received by Shurooq’s Chief Executive Marwan Al Sarkal, Ahmed Al Qaseer, Chief Operating Officer, Hazem Al Sawaf, Marketing and Communications Director and Ricardo Leduna, director total quality management, among others.
On the occasion Al Sarkal said, “We are very glad to see the keen interest that these students have shown in the cultural and religious heritage of Sharjah and the UAE by visiting the country in Ramadan. In today’s world where globalisation is eroding local cultures, the emirate of Sharjah, while adding modern amenities and designs to its structure, has also preserved and developed its culture. It was good to see a sense of history and appreciation for tradition in these students.”
The tour was organised in such a way so as to give the students the best possible understanding of Sharjah’s diverse and indigenous Arab culture. The Shurooq team also discussed the various key projects undertaken by the authority in order to develop the Emirate along modern lines, while keeping the authentic local culture fully preserved.
Shurooq elaborated on the Al Majaz Waterfront – a state-of-the-art tourism and leisure complex which reaches the highest levels of international standards and Al-Qasba – which was relaunched in 2009 and is Sharjah’s premier tourism, cultural and business destination.
The team also discussed Shurooq’s future and ongoing projects which include the Cheddi Khofakkan, a resort situated on the natural hillside besides a private cove with a white sandy beach, the heart of Sharjah – an all-out preservation and restoration project aimed at preserving and revitalizing Sharjah’s heritage, and the Kalba Natural Reserve – an eco-tourism project and the UAE’s first national park and nature reserve at Khor Kalba, City sightseeing – a project with open-top buses to enhance tourism experience in Sharjah, among others.
The 12 MBA students from Stanford’s Business School were visiting Sharjah along with a number of other emirates. One of the students said, “Meeting with the leaders of Shurooq, and touring the various projects in Sharjah really gave us an understanding of what makes Sharjah different from the other emirates of the UAE, and how culture and heritage will play a leading role in shaping Sharjah by providing strategic, economic, and social value to the people of the UAE.”
“We all had a wonderful time in Sharjah, to see a city in undergoing it’s transformation not only in terms of infrastructure, and places of interest, but in terms of the mindsets of the people, and getting them onboard to realize the vision of the Emirate, was truly inspirational. We thank the team and its leadership for the wonderful reception, and for taking time out of their busy day to welcome us. We look forward to visiting again in the near future.”
Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah’s distinct Arab and Islamic identity, so as to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. The Authority’s main mission is to provide the required facilities and incentives, to overcome obstacles facing investment activities in the Emirate, to evaluate investment related infrastructure projects, and to lay down the necessary plans to complete such projects.
Source: Zawya.com – Press Release – 7 August 2012