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Etisalat’s Value MMS service helps businesses in the UAE automate and send rich multimedia content to customers

Etisalat’s Value MMS service provides corporate customers, governmental organizations, multinational companies, SMEs and content providers in the UAE an automated multimedia solution to improve their communication process. Value MMS, Etisalat’s ready-to-use web-based software app, uses the MM7 protocol and allows organizations to send and receive large number of MMS messages for seamless interaction with their target markets.

The service allows businesses to conveniently integrate their own back-end application as per their business needs. Business Customers can apply for their unique four-digit short code(s) to start sending or receiving MMS messages to and from their targeted base. Each short code can be suitably rated to receive incoming requests from their clients to which businesses can respond in multimedia format.

Commenting on the service, Abdulla Al Ahmed, Senior Vice President – Business at Etisalat, said, “Corporations across the globe and in the UAE use SMS and MMS as tools for direct marketing and communication. To meet this basic business requirement, we have introduced a flexible, customizable and cost-effective MMS solution for our customers to interact with their client base as well as employees.”

While Value MMS service allows end users the flexibility to request information and content at any time they require it most, it helps businesses to send out promotional messages and special offers for keeping their clients informed at all times.

Depending on requirements of the business, customers can conveniently subscribe to the service on a pay-as-you-go basis or for a monthly rental with volume based discounts based on usage.

All business customers can integrate with Etisalat’s secure messaging network to enjoy the benefits of Value MMS service. They can easily apply for the service by downloading the application form available on Etisalat’s website, filling in the form and submitting it to their assigned account managers. Alternatively, they can visit their nearest Etisalat Business Centers.

Source: Zawya.Com – Press Release – 22 August 2012

About Marc Mcilhone

Marc Mcilhone is ArabBrains' Editor - sourcing news and features content and overseeing the work of the site’s contributors. Marc’s work is informed by his technical background in architecture having worked for some of the UK’s leading practices on projects within the education, healthcare and housing sectors. Marc has a particular interest in how innovators are creating sustainable solutions that have a positive impact on people’s everyday lives. Please email press releases and news to:

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