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Citi Continues Building High-Tech Smart Ecosystem in the UAE

citiLocal UAE Consumer Team, Anil Wadhwani, Head of Citi’s Consumer Bank in EMEA, Dinesh Sharma, Citi’s Consumer Banking Head, in the Middle East, Susan Gail Shakespeare, EMEA Finance Head and Amandeep Sandhu, Head of Digital Banking & Transformation Office, Consumer Banking, Citi Middle East.

Situated in The Dubai Mall Citi’s second Smart Location Makes Banking Better, Faster and Simpler.

Citi announced the opening of its second state-of-the-art Smart Financial Centre in The Dubai Mall as part of the bank’s continuing investment in its high-tech Smart Banking Ecosystem in the UAE. It was inaugurated at a ribbon cutting ceremony held recently by Anil Wadhwani, Head of Citi’s Consumer Bank in EMEA, Susan Gail Shakespeare, EMEA Finance Head, Dinesh Sharma, Citi’s Consumer Banking Head, in the Middle East
“We want to create a remarkable experience for our customers at every touch point including our branch network,” said Anil Wadhwani, Head of Citi’s Consumer Bank in EMEA. “Simplifying the experience for customers whenever they bank – whether completing a transaction or trying a new service – is central to our smart branch ecosystem.”

Located on the ground floor of The Dubai Mall , between the Cinema car park entrance and Waitrose supermarket, the Smart Financial Center covers 903 square feet and is equipped with a workbench, two video-enabled private briefing rooms, two ATMs, two state-of-the art digital screens, and two interactive sales walls.

The new location features a queue management system with an SMS based token, video banking for specialized investments advice, straight-through application processing for credit cards and personal loans, and digital forms for all sales and service requests. In October last year, Citi inaugurated their very first Smart Kiosk in Ibn Battuta Mall. This center has demonstrated solid performance and is a leading smart center in EMEA, in terms of asset acquisition and productivity.
”The opening of the second Smart Financial Center is a testament to our ongoing commitment to grow our Smart ecosystem in the UAE and to work towards making banking better, faster and simpler through an interactive digital platform, said Dinesh Sharma, Citi’s Consumer Banking Head, in the Middle East. “”Our consumer business has been in the UAE for almost 30 years and are proud to continue to enable progress through innovation by offering the best of our online and offline capabilities to our customers.”

The smart ecosystem offers an interactive digital experience, whether people are looking for new products, services, or solutions delivered either through interactive touchscreens or universal bankers present onsite. Existing Citibank customers can transact using the enhanced Citibank Online platform on terminals installed at the kiosk or wherever their smartphone has a live connection.
Consumers can also apply and receive a banking account, credit card of choice or a loan within a much shorter period of time than conventional banking channels. A unique feature of the new branch is that it makes maximum use of the alternative self-service opportunities in addition to the services offered by the bank employees.

About Marc Mcilhone

Marc Mcilhone
Marc Mcilhone is ArabBrains' Editor - sourcing news and features content and overseeing the work of the site’s contributors. Marc’s work is informed by his technical background in architecture having worked for some of the UK’s leading practices on projects within the education, healthcare and housing sectors. Marc has a particular interest in how innovators are creating sustainable solutions that have a positive impact on people’s everyday lives. Please email press releases and news to:

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