In line with HH Sheikh Khalifa directive to mark Year of Reading in 2016.
Dubai, April 28, 2016: Mohammed Bin Rashid Al Maktoum Foundation (MBRF) – a member of the Mohammed Bin Rashid Global Initiatives – announced the expansion of its knowledge initiatives and projects to consolidate its efforts in the dissemination, transfer and localization of knowledge in the region.
The enhanced initiatives were unveiled in line with the announcement of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, to mark year 2016 as the Year of Reading, and based on the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to promote knowledge dissemination in the UAE and the Arab community.
Inspired by the vision and support of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of MBRF, the Foundation has managed to establish its leading position in the Arab region as a competitive knowledge institution that has enhanced the leading position of Dubai and the UAE on the knowledge map as a centre of education, scientific research and development, stated His Excellency Jamal bin Huwaireb, Managing Director of MBRF.
HE Bin Huwaireb said the Foundation is keen to take forward its initiatives to the next stage to support reading and knowledge, and build the positive capacity of the youth in the region. It will also work to develop initiatives to achieve the UAE vision to support sustainable development at all levels.
Initiatives to support the culture of reading:
Since its inception, MBRF has played a key role in spreading the culture of reading among all members of society, through a combination of outstanding initiatives, which have met great success among all members of society. Most notable among them are: ‘A Book in Minutes’, ‘My Family Reads’, and the recently launched ‘Dubai’s Digital Library’, as well as the ‘Knowledge Chair’, ‘Audio Book’ and ‘Ladies Lounge’.
‘A Book in Minutes’ was launched to share knowledge with the widest possible audience by publishing translated summaries of international publications by prominent authors to ensure that they can be read and understood in a matter of minutes. The titles included within the scope of the project cover positive energy, human resources development, life management, and leadership, successful case studies of individuals and institutions that have contributed towards building communities, families and modern society while proactively facing life’s challenges.
‘My Family Reads’ initiative aims to encourage learning and reading throughout the society in the UAE and enhance knowledge levels within the community. Various book collections from across the world, including classics and best-selling titles, are selected based on the Foundation’s criteria. These books are translated into Arabic and distributed among 50,000 families in the UAE, starting with Dubai, and followed by the other emirates.
Knowledge solutions keep pace with technological development
As part of the MBRF’s efforts to make use of the latest technological developments to provide advanced platforms for the transfer of knowledge and culture, the Foundation has launched initiatives such as the ‘Dubai Digital Library’. The Dubai Digital Library aims to provide an advanced electronic platform that supports a culture of reading by showcasing an extensive collection of Arabic books, including translated works covering all genres. The Digital Library also features Arabic and international periodicals, dictionaries, biographies, photographs and maps.
Within the same framework, MBRF announced late last year in conjunction with the World Arabic Language Day, the launch of its ‘Audio Book’ initiative. The best Arabic books are recorded in the Audio Book with sound provided by a distinguished group of the most prominent journalists and media figures in the Arab world. The Audio Book is published on various media platforms to decrease the gap in the availability of the Arab audio content, and enhance the reach of high quality Arab audio content in all areas.
Projects targeting all categories
In order to promote the culture of reading in public places, Mohammed Bin Rashid Al Maktoum Foundation in cooperation with Roads and Transport Authority (RTA) has launched the Knowledge Chair initiative at RTA Customers Service Center, Umm Al Ramool, and the Public Transport Library at Emirates Metro Station. The initiative features a mini library comprising an array of outstanding recent publications in several fields such as management, innovation, child stories, and novels.
The Foundation has also launched recently a ‘Ladies Lounge’ initiative, a women’s book club in the UAE and the Arab world, to promote the culture of reading and writing among Arab women and enable them to build up their capabilities depending on the circumstances of their daily life. The initiative involves cooperation with universities, colleges and government institutions. The Foundation is also considering the launch of a children’s reading club.