Saturday , 15 December 2018

Amazon’s technology head to speak at next week’s GITEX

27th Gitex Shopper Autumn 2017. The biggest consumer electronics show in the MENA region in Dubai World Trade Center

Amazon’s chief technology officer, Werner Vogels, has been recruited to deliver a keynote speech at this year’s GITEX Technology Week. Vogels is set to discuss Amazon’s growth from a start-up to the world’s fourth-biggest company by market capitalisation, according to the Financial Times Global 500 rankings. Amazon has also taken a major stride into the Middle East this year following its acquisition of, which completed in July.

Organisers of the GITEX event, which takes place at Dubai’s World Trade Centre from October 8-12, also said that more than 4,100 companies from various industries are expected to participate in the exhibition, displaying digital and technological innovations.

Dubai’s Roads and Transport Authority (RTA) is also expected to give a public debut to the self-flying taxis that are expected to be introduced in the emirate, the press release said.

The event will also have a focus on artificial intelligence (AI) technologies and innovations, as well as a series of events for tech startups.

AI investments in the UAE are expected to reach 33 billion dirhams ($9 billion) by the end of the year, Emirates News Agency WAM said last month.

A survey produced by management consultancy Accenture in August which polled 26,000 people from 26 countries online found that UAE consumers were the most willing to adopt new AI technologies.

Speaking at the GITEX press conference, Accenture’s regional managing director for the Middle East and Turkey, Omar Boulus, said: “We did what we call the digital consumer survey in a number of countries around the world… and the questions we were asking people was about their willingness to actually utilize AI.

“Seventy four percent of the people in the UAE have said that they are absolutely on board and actually more than 60 percent of them said they have actually used this (AI)…. 44 percent was the global average,” Boulos added.

Boulos said the survey’s results showed that 80 percent of UAE customers who said they were willing to adopt AI technologies explained that they would do so because they felt AI services were available, convenient and consistent.

About Marc Mcilhone

Marc Mcilhone
Marc Mcilhone is ArabBrains' Editor - sourcing news and features content and overseeing the work of the site’s contributors. Marc’s work is informed by his technical background in architecture having worked for some of the UK’s leading practices on projects within the education, healthcare and housing sectors. Marc has a particular interest in how innovators are creating sustainable solutions that have a positive impact on people’s everyday lives. Please email press releases and news to:

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