Sunday , 21 January 2018

Tech savvy: 50% online users in MEA trust social media- survey

Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research.

Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part of the 2017, Connected Life study. The research explored consumer trust in brands in relation to four themes: Technology, content, data, and e-commerce. The findings show that while European and US consumers’ trust in brands is undermined by the poor deployment of advertising and content, consumers in countries across Asia, Middle East and Africa, in contrast, appear to be embracing brand content but have concerns about privacy.

The findings, also shows that many consumers value privacy over convenience, preferring a greater say in decisions that impact them even if that means compromising on speed or ease: 35 percent of consumers in Saudi Arabia and 39 percent in UAE object to connected devices monitoring their activities even it makes their lives easier.

About Marc Mcilhone

Marc Mcilhone
Marc Mcilhone is ArabBrains' Editor - sourcing news and features content and overseeing the work of the site’s contributors. Marc’s work is informed by his technical background in architecture having worked for some of the UK’s leading practices on projects within the education, healthcare and housing sectors. Marc has a particular interest in how innovators are creating sustainable solutions that have a positive impact on people’s everyday lives. Please email press releases and news to: editor@arabbrains.com

Check Also

UN launches tech innovation lab in Egypt

The United Nations (UN) has announced the opening of its African Technology Innovation Lab (UNTIL) …