Thursday , 17 August 2017
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Marketing

Finnish Walkbase IoT analytics and marketing platform opens office in Dubai and is set to strengthen its presence in the Middle East

The newly opened location will expand company’s existing office portfolio, including several offices in Europe and recently announced US presence. Dubai, United Arab Emirates – Walkbase, a leading IoT analytics and marketing platform for retail, today announced the opening of its office in Dubai, UAE, resulting from a growing number of existing customer cases and ongoing discussions in the Middle …

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Sheraa collaborates with Careem to offer Innovative Marketing Solutions

Winners of the marketing challenge given internship opportunity at Careem HQ. Sheraa – a launch pad for aspiring young entrepreneurs in the United Arab Emirates – recently collaborated with Careem to challenge the students’ ability to develop a detailed marketing plan that would enable the start-up to cater effectively to and attract the Emirati population. The marketing challenge presented students …

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UAE firms confident of attaining digital maturity in marketing and promotion by 2018

A survey of over 400 consumer goods retail and manufacturing executives from 27 countries, including executives from the UAE, reveals that companies who want to keep in front of change and secure competitive advantage are transforming themselves into fully integrated omni businesses. For the first time this year, 7100 consumers from 19 countries – including the UAE – were surveyed …

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Industry appoints new Brand Consultant for MENA region

London – Global brand consultancy Industry has appointed Nada El Barshoumi as Lead Brand Consultant for the Middle East and North Africa Region, based in Bahrain. Prior to joining Industry, Nada was a partner at Bahrain-based PR and design agency Obai & Hill, where she was employed for over 3 years. She has worked with a wide range of clients …

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Ooredoo Introduces their Business Reach Solution

Providing businesses with the means to never miss a call or lose a customer. Muscat, Oman – Delivering on its promise to take communications to a whole new level, Ooredoo is now giving businesses the means to mobilise their communications and inspire growth with its Business Reach Mobile (BRM) solution. The new service will allow companies in Oman to have …

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Meltwater to highlight brand building in the digital age at Saudi Marketing Conference

Saudi Marketing Conference, which brings together leading experts in Marketing, Sales, Media and Social Media to discuss global changes and challenges in the marketing world, will take place from November 29-30 in Riyadh. At the third edition of the highly anticipated event, global media intelligence firm Meltwater will host a workshop on how marketers can elevate their brand in the …

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Action kuwait takes online services to new heights with action digital offering

Action Global Communications is taking the company’s award-winning, strategic approach to PR and communications into the digital realm through Action Digital. In this fast-changing online environment in Georgia, Action Digital and Action Global Communications will offer wholly integrated and bespoke on and offline communications strategy to help clients widen their reach, engage their consumers helping them use digital communications to …

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Memac Ogilvy launched Red Academy in Beirut

A unique career opportunity for developing the creative and innovation potential of the young generation. Doha, Qatar – As part of its ongoing effort to invest and support university students, Memac Ogilvy , the leading advertising and public relations agency in the MENA region, announced the opening of its Red Academy which will take place in Lebanon. Over a course …

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Engage Sciences wins raft of new clients as it launches new Dubai office

Marketing engagement platform, Engage Sciences, has added global retail brands Early Learning Centre and United Colours of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September. Early Learning Centre will work with Engage Sciences to drive customers into its stores and to build awareness of its special offers, using positive user …

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TRACCS: “building indigenous Arab Talent is the only way forward for the PR industry in the Middle East”

TRACCS first Middle East PR Firm to be awarded “Best Consultancy to Work For” by The Holmes Report Dubai – TRACCS, the largest home-grown public relations network in the Middle East & North Africa, has been named the “Best Consultancy to Work For”in Continental Europe, Middle East and Africa by The Holmes Report, making it the first regional agency to …

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