Social Media

Social media emerging as major business enabler for Arab SMEs, says Orient Planet Research report

  92 per cent of polled GCC SMEs already on social media Facebook, Twitter and LinkedIn driving unprecedented customer engagement for Arab SMEs Internet users in the Arab World is poised to climb to 226 million by 2018 SMEs contributes around 33 percent to GDP and comprises nearly 25 percent of the total labor force in Saudi Arabia Like the …

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71 per cent of UAE Residents Will Take advice from Social Media Influencers before Buying Products

New Survey from PR Agency BPG Cohn & Wolfe Demonstrates Impact of Influencers – Particularly in Beauty, Fashion and Food. Dubai – The growing power of social media influencers and bloggers has been borne out by new research from Dubai-based PR agency BPG Cohn & Wolfe that shows that 71 per cent of UAE residents aged 18-40 are happy to …

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UAE’s residents spend almost a quarter of their day on social media

Dubai, UAE – UAE residents spend approximately five hours a day using social media on average and 29% have six to 10 applications installed on their smartphones according to new research from YouGov. The findings, captured amongst over 5,000 residents in the UAE, revealed that the time spent on social media varies depending on age group. Young users (aged 18-35) …

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Nicolas Roux joins LinkedIn MENA as Head of Agencies

LinkedIn MENA has announced that it has appointed industry veteran Nicolas Roux as its first ever Head of Agencies for MENA’s LinkedIn Marketing Solutions, based out of Dubai, UAE. In his role, Roux will be responsible for the strategic partnerships and executive-level engagements with key media holding companies and all of the agencies within them. He will further lead, advice …

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Ford Named One of LinkedIn’s 2015 “Top 50 Most InDemand Employers in Middle East and North Africa”

The largest social networking platform in the world dedicated to professionals ranks Ford as the top automotive-related employer in MENA region for 2015 InDemand list represents the most sought-after companies based on billions of interactions between LinkedIn’s 395 million-plus members Rather than relying on questionnaires, the InDemand employer rankings measured the actual behaviour of professionals on LinkedIn, placing Ford at …

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Sage ME credits UAE Success to E-Marketing, Social Media

SAGE campaigns hit high of 198 million impressions in 2015. Dubai – It’s no secret that social media has revolutionized the way people interact and share information. Social media platforms have changed the way people perceive and connect with brands, and has impacted business at a fundamental level. Sage Middle East, the leading provider of business management solutions software, can …

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Khalifa Fund launches its official accounts on different social media channels

Aiming to improve the services and spread the spirit of innovation in the community. Khalifa Fund for Enterprise Development launched its official accounts on different social media channels which comes as part of its commitment to adapt different media methods. The social media accounts aim to inform the community of the Fund’s services and activities in supporting the SMEs sector …

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Facebook and WhatsApp are region’s most popular social networking sites: Social Media in the Arab World Report

‘Knowing about the most influential tools will enable decision-makers to invest optimally to serving the community,’ says HE Mohammed Al Gergawi 89% Facebook users in the Arab world access it daily 84% respondents active on WhatsApp The first of its kind report on ‘Social Media in the Arab World,’ unveiled on the sidelines of the Arab Social Media Influencers Summit …

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Prince Alwaleed Tops 2014 “100 Most Influential Personality” List in Saudi Arabia Through Twitter

HRH Also Tops “50 Most Influential Men” in Saudi Arabian Social Media HRH Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud, Chairman of Kingdom Holding Company (KHC), has been ranked number one in the “100 Most Influential Personality” general list in Saudi Arabian via Twitter in the online publication Almarsad Alsaudi for social media “Elmaam”. Furthermore, Prince Alwaleed also tops Elmaam’s …

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Four Devices Per Person, Nationwide. Social Media Connectivity Tops Five Hours Daily For 86% Of Users, With WhatsApp Fast Taking Hold

Adults, nationwide own at least four devices each, bringing the UAE in line with the global average, according to a recent study from Connected Life by TNS, the world’s largest custom market research organisation. However smartphone device ownership in the UAE is over-indexed, meaning consumers own more smartphones compared to the rest of the world. The study also identifies that …

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