Going green is the new mantra and the way forward for all business today. Apart from adopting clean technology, substituting everyday-use products with more eco-friendly ones is helping companies boost their corporate social responsibility initiatives as well as cater to the heightened environment awareness among office-goers.
Targeting businesses that are looking for innovative green technology and eco-friendly products, Expo Centre Sharjah is set to host the third edition of environmental management and technology exhibition and conference Green Middle East from October 28 to 30, 2013.
Aiming to empower local and regional industries in the green race, the Green Middle East 2013 will provide a variety of technological solutions to reduce and reuse solid waste, waste water and other trash, while at the same time helping save energy, lessen pollution and build greener structures. Green ME is the only carbon-neutral event of its kind in the region.
In a first, the show will also focus on residents and businesses that are enthusiastic about using eco-friendly alternatives in their homes and offices by launching a new event dedicated to such products – Green Products Middle East.
“Environmentalism used to be a fringe issue, confined to a few countries and a limited spectrum of society. Not any more. Today, the urge to adopt green products and processes is practically universal. Middle East Green Products, the new addition at Green ME, will be a one-stop shop for everything that is green,” said Mr Saif Mohammed Al Midfa, Director General, Expo Centre Sharjah .
According to an agreement signed between Expo Centre Sharjah and Vienna-based Concept Agentur für Marketing & Kommunikation, its marketing and distribution arm Select Economy will co-organize the ‘Middle East Green Products’ show which will be spread across 4,000 sqm of exhibition space and host upto 100 companies, mostly from Germany and Austria.
“Through the Middle East Green Products, we will promote a greener lifestyle here. Looking at the import-oriented market in the region, we are planning a product range that covers food & beverage, cosmetics, pharmaceuticals, textiles, household articles, products for animals, games and toys for children,” said Mr Gregor Konrad, owner, Concept Agentur für Marketing & Kommunikation.
Apart from the Middle East Green Products, another new addition to the Green ME 2013 will be the Equip 4 Municipalities section, which will feature green solutions for urban road building, city transport & traffic support, street & outdoor lighting, communal facilities, parks and other public places.
“Municipalities and government departments will have to prioritize the environment more, as they seek to change the behaviour of society at large. The Equip 4 Municipalities section will aid the civic bodies to look after the environment and natural resources in their region in an eco-friendly way,” said Mr Midfa.
Regional businesses will have an opportunity to weigh up their green credentials against their peers in the region, through the second Green Middle East Environmental Excellence Award. Organizations, businesses and individuals who have succeeded in implementing and promoting environmental issues can submit their entries in 10 categories by September 15, 2013.
Expo Centre has also tied up with IQPC to launch the Green Middle East Conference 2013, which will aim to bring spotlight on waste management and environmental protection within the industrial sector.