Statement from du
“We welcome and fully support the introduction of Mobile Number Portability (MNP) in the UAE, which paves the way for customers to freely choose the service operator for their telecom services without changing their mobile number. Therefore, we planned a multi- phased approach leading to the actual launch of MNP, starting with an awareness campaign on 20 November 2013 to highlight the benefits of MNP and the methodology of shifting to du. We introduced two channels through which customers may contact us: a short code (3553) and an online portal www.du.ae/change.
In an unfortunate turn of events, our short code ‘3553’ was suspended by Etisalat the following day which made it impossible for interested mobile users to reach us using SMS. This by no means reflects any deficiency on our side or on our service quality. We are pleased to inform UAE residents that the SMS short code has been now restored by Etisalat following the TRA’s intervention.
Despite this temporary setback, which interrupted our ability to reach out to customers who are interested in MNP, we believe that forming a competitive atmosphere in the country is a vital and healthy practice which is in line with the UAE leadership’s vision. du came into being in the UAE market in compliance with the objective of giving choice in telecom services to people.
Our campaign has seen tremendous response in the last few days during which hundreds of requests came through to us. This in turn strengthens our determination and confidence to continue efforts in this endeavour in making MNP a reality for the UAE next month.
We are hopeful about future, and keeping customer interests in mind we are confident that all partners will support the intention of giving choice to customers by adopting competitive and positive practices – be it The Telecom Regulatory Authority or Etisalat.”