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Vodafone Qatar Bags Best Culture Transformation Award


Doha-Vodafone Qatar was recently recognised at the 3rd Annual Customer Experience Management in Telecoms: Middle East Summit with the Best Culture Transformation award. The award for Best Culture Transformation underpins Vodafone’s cross-department strategies and initiatives to drive cultural change towards a customer-centric mindset.

Now in its 3rd year, the CEM in Telecoms: Middle East Summit has grown to become the community event of the year with a first-class speaker panel of CxOs, VPs and Directors selected from operators leading the way in customer experience to provide a source of inspiration to drive step changes in CEM improvement.

One of the key highlights of the CEM in Telecoms Middle East Summit is the CEM in Telecoms Awards. This prestigious awardsevent is being organised in an effort to recognise the achievements and innovation shown by customer experience and marketing professionals who are making the biggest difference to the customers that they serve.The awards are a perfect setting to benchmark against the programmes and technology that are driving tangible CEM improvements and efficiency savings.

Deirdre Hutchinson, Head of Customer Care & Experience at Vodafone Qatar, said: “We’re very happy to be recognised for Best Culture Transformation at the 3rd Annual Customer Experience Management in Telecoms. This strongly underlines our steadfast commitment to make Vodafone Qatar one of the best organisations for a great career and unmatched learning. It also underpins our approach to innovation and uniqueness behind everything we do and especially when it comes to our customers. We’re known to be customer-obsessed and we save no effort to continuously build on that through our programme ’embraCE’.”

“embraCE” is Vodafone Qatar’s customer experience programme responsible for bringing the company’s Brand Personality to life through its people, processes and systems. Hutchinson said: “We have designed”embraCE” to create an emotional connection with our customers consistently across all our touch points by designing new customer journeys that deliver on our customers’ needs and expectations, whilst empowering and developing our people to deliver a personalised and prestigious customer experience.”

“In our aim to become one of the most admired brands in Qatar, we have built “embraCE” by listening closely to what our customers are saying; recruiting and retaining best customer care people and loving our brand. In four years, we have achieved a single unmatched customer experience management platform with feedback captured through the most effective ways for our customers.” Hutchinson continued.

Vodafone Qatar has bagged over 20 customer service awards over the past 4 years. Its award-winning 24/7 call centre caters to customers in 5 languages. Vodafone Qatar has a dedicated team of Qatari specialists with a go-to-customer care personnel ready to visit customers anytime, anywhere.

About Marc Mcilhone

Marc Mcilhone
Marc Mcilhone is ArabBrains' Editor - sourcing news and features content and overseeing the work of the site’s contributors. Marc’s work is informed by his technical background in architecture having worked for some of the UK’s leading practices on projects within the education, healthcare and housing sectors. Marc has a particular interest in how innovators are creating sustainable solutions that have a positive impact on people’s everyday lives. Please email press releases and news to:

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