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New product innovations highlight Zebra Technologies’ focus on converging mobility, Cloud and the Internet Of Things to enhance patient safety in the Middle East’s healthcare sector


(Dubai, United Arab Emirates): Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and solutions that provide real-time visibility into organizations’ digital assets, people and transactions, is presenting new products for the Middle East at Gitex, with a focus on mobility, Cloud and the Internet Of Things (IOT).

Following the company’s recent acquisition of Motorola Solutions, Zebra is combining its barcode and RFID technology expertise to position the company strongly in smart mobile computing and IOT for the enterprise and especially healthcare. The combined organizations will offer integrated visibility and connectivity solutions for the retail, healthcare, manufacturing, and transportation and logistics industries.

Zebra will unveil new and innovative mobile and compact desktop printer solutions for the Middle East at Gitex, with applications targeting the region’s growing healthcare sector – a significant vertical focus for the company. The new product line-up includes the first desktop printer to be designed for sterile environments – Zebra’s full line-up of disinfectant-ready healthcare printers are complemented by the recently launched QLn mobile solutions for specimen collection, and wristband printers, as part of an ongoing commitment to improve patient safety in healthcare operations.

The new products are an integral part of the company’s philosophy, which turns physical assets, people and transactions into digital information and creates a real-time visible picture of the location, condition, timing and accuracy of an organisation’s operations, from multiple devices including mobile devices.

Zebra is generating strong revenue growth across the GCC and especially in the healthcare sector, where Zebra already works with most of the countries’ Ministries of Health and the company’s new partner network is developing rapidly.

In the healthcare sector, service providers are seeking ways to minimise medication, laboratory and patient identification errors, whilst maximising efficiency and safety. Electronic Health Records (EHRs) are being adopted to maintain detailed and accurate lifelong patient records and the data generated by barcodes on patient wristbands, medications, laboratory orders/results and other diagnostic tests is collected and fed directly to a patient’s EHR. US healthcare providers are rapidly adopting EHRs and the EU is working on standards for EHRs for every citizen.

All Zebra’s new print solutions are Link-OS™ enabled which is another Zebra innovation – an operating system that pairs a powerful software development kit and software apps with smart Zebra devices. The operating system allows users to easily integrate, manage and maintain Zebra’s suite of printers from multiple locations. Link-OS integrates Zebra printers into a rapidly evolving cloud-based wireless world with an ever-increasing number of smart devices.

“Zebra is committed to providing innovative technologies from smart printers to real-time tracking technologies to help organizations gain better visibility into their operations, which resonates across all sectors in the region,” said Pratik Kajaria, Territory Manager, Middle East, Zebra Technologies Europe Limited. “Our key sector in the GCC is healthcare and with a particular

emphasis on the UAE and Saudi Arabia, where there are large investments going into the sector and where our infrastructure and network are developing strongly. We are now building a new level of service support and relationships with customers, through our first Zebra Independent Service Partners (ZISP) network in the UAE and Saudi Arabia. These markets are growing strongly at a double digit rate, year on year.”

Zebra’s applications focus on Retail (in-store tagging, item-level exception tagging); Manufacturing (WIP, case/pallet tracking); Government/DoD Compliance (document tracking, MIL STD 129 compliance); Hospitality/Leisure (RFID wristbands, cashless transactions, mustering, queue management); and Healthcare (specimen tracking, patient identification, asset tracking).

At Gitex 2014, Zebra will present the latest solutions for healthcare, retail, mobile workforce, government, education and location systems. For further information about Zebra visit www.zebra.com

About Marc Mcilhone

Marc Mcilhone
Marc Mcilhone is ArabBrains' Editor - sourcing news and features content and overseeing the work of the site’s contributors. Marc’s work is informed by his technical background in architecture having worked for some of the UK’s leading practices on projects within the education, healthcare and housing sectors. Marc has a particular interest in how innovators are creating sustainable solutions that have a positive impact on people’s everyday lives. Please email press releases and news to: editor@arabbrains.com

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