Shablol, the number one kids’ educational and entertainment website in the Arab world, and Kellogg’s , the world’s leading company in producing cereal products,have recently announced a new partnership across the Middle East.
The focus of the new digital partnership is to launch an engaging campaign for kids within the age group of 6-14. The partnership will involve Shablol and Kellogg’s collaborating to develop new digital content and activities for Shablol users with an emphasis on the various levels of engagement that Shablol and Kellogg’s Coco Pops cereal brand will have together.
To coincide with kids going back to school, the first joint activity between Shablol and Kellogg’s is now live and running on the website. This includes interactive content as well as educational and entertaining games for the targeted age group.
Today the region’s digital media industry is a rapidly growing sector, with such partnerships seeking to provide kids with greater access to enriching and educational content in a safe and secure environment.
“We are pleased to have this leading market player on the Shablol website, and we are very much looking forward to working closely with Kellogg’s in the future. This is an exciting time for Shablol as this new partnership will give kids access to new and enriching educational content on a digital platform,”explained JozefAtrash, CEO and Founder of Shablol.
‘ Kellogg’s is proud to be an official partner of Shablol. Shablol is a great fit for many of our products. The results that they will provide us will give Kellogg’s the unique ability to communicate directly with their audience and engage with them digitally,” stated Mohamed El Batouti, MedMea Cereal Marketing Director at Kellogg Company.
The Shablol and Kellogg’s partnership is ideal for both parties, fitting in line with each of the brand’s identity and goals, and most importantly giving kids access to educational, entertaining and safe content on a digital platform.
The agreementis animportant milestone for Shablol in the region, leading the way as an example on how digital media companies and brands can work together and create tailorededucational content for kids.
Launched in 2013,Shablol is the leading kid’s website and social network in the Arab world offering online educational resources for youth to be entertained, learn, and share.