Emirates College of Technology (ECT), one of UAE’s oldest and most prestigious universities accredited for quality higher education; signed a Memorandum of Understanding (MoU) with Tamakkan – BrandMoxie that will see the implementation of seminars and workshops focused on innovation, entrepreneurship, intrapreneurship, communication and digital technology; with an aim to deliver innovative, holistic 21st century pedagogy to individuals, corporate professionals and the government sector.
Aligned with Ministry of Education Vision 2030, the agreement covers the core priorities of building an innovative educational system, sharpening skills as the cornerstone for enhanced learning; supporting individuals and organizations with greater understanding of acquiring latest digital skills ; and empowering companies and government bodies to be more effective and efficient through the development of creative digital communication programs and management strategies that enhance the country’s competitiveness globally.
Under the auspices of ECT’s Center of Continuing Education which has been offering courses to the local community in Abu Dhabi and UAE for more than 25 years, seminars and workshops will be held to address the changing face of education in the region; imparting knowledge and resources to government and private stakeholders in a more dynamic and interactive environment. Endorsing Center of Continuing Education’s mission to cultivate lifelong learning by providing professional and vocational opportunities geared towards preparing the learning skills and competencies for UAE and globally competitive markets; the workshops will be designed to offer best learning practices in relevance with education and technology today.
“As a leading academic institution, we at ECT are working constantly to encourage educational activities on our campus here in Abu Dhabi. It is our aim to support skill development in the Emirate offering advanced learning opportunities. Signing of this agreement is another step towards addressing the needs of communities, providing them with quality courses and programs for technical skills needed to contribute fully to national development and labor market needs. Our collaboration will assist all stakeholders, equipping them with the right tools for participation in the changing global economy.” commented Professor Abdul Rahim Sabouni, Acting President & CEO of Emirates College of Technology.
The workshops and seminars utilize ECT‘s in-house resources and expertise for skill development. Workshops will primarily focus on nurturing innovation through a systematic approach that involves ideation; elaboration of strategic communication techniques; guidance on digital marketing; and the implementation of latest technologies and advanced tools in the workplace for improved management processes. The workshops also have special modules on SME training including new skills such as online retail, branding, social media, web design, SEO, content creation and pitching for investors. To accelerate the process, the university has brought in expert trainers validating ECT’s commitment to becoming the leading university of the region.