Tuesday , 20 August 2019

Tag Archives: Marketing

Muntajat and Total Sign Marketing Agency Agreement

Muntajat (Qatar Chemical and Petrochemical Marketing and Distribution Company Q.J.S.C.) signed its first international agency marketing agreement with Total. The signing ceremony took place at the K Trade Fair 2016 in Dusseldorf, Germany and was attended by senior representatives from Muntajat and Total. Total produces a range of polymers including polyethylene, polypropylene, and polystyrene. With Polymers business unit offices based …

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UAE firms confident of attaining digital maturity in marketing and promotion by 2018

A survey of over 400 consumer goods retail and manufacturing executives from 27 countries, including executives from the UAE, reveals that companies who want to keep in front of change and secure competitive advantage are transforming themselves into fully integrated omni businesses. For the first time this year, 7100 consumers from 19 countries – including the UAE – were surveyed …

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RTA clinches IPRA award for Best Media Marketing of Smart Apps

Roads and Transport Authority – Magdi Abu Zaid: The Roads and Transport Authority (RTA) has scooped the Golden International Public Relations Association (IPRA) Award in the category of Consumer PR For An Existing Service -Inhouse . The award culminates RTA’s efforts in running promotional campaigns through the Marketing & Corporate Communication Department showcasing smart apps developed in respect of a …

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NU-Q explores the consequences of rapid technological change for media industries

Understanding the impact of rapid technological innovation on the global media ecosystem is the focus of the second in a series of occasional papers recently published by Northwestern University in Qatar (NU-Q). In Disruption, Digital Innovation and the Entertainment Revolution, Michael Joseloff, who is vice president of marketing for the Fortune and Money Group at Time Inc., helps contextualize how …

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iPRC taps African market with partnership deal

Intelligent PR & Communications (iPRC), a Dubai-based boutique public relations and social media communications firm today announced an exclusive partnership agreement with Kenya’s leading independent PR agency, Advance Public Relations and Marketing (APR&M). APR&M is an integrated communication company that specializes in providing Public Relations and Marketing services to a cross section of companies in East Africa and other parts …

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Oman: PAIPED Launches ‘Venture’

The Public Authority for Investment Promotion and Export Development (PAIPED) has launched a new bi-annual newsletter to map Oman’s growing business potential and showcase the role of PAIPED in developing the country’s competitive advantage. The newsletter, entitled ‘Venture’, will provide accurate, insightful and engaging content with a particular focus on inward investment and promoting the export of Omani non-oil products …

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Bahrain Pavilion Participates at the Big5

Organizers of Bahrain Pavilion at the international Exhibitions announced their participation in the biggest international constructions and building materials exhibition in the Middle East. “The Big5” That is going to be held from November 25th to 28th in Dubai World Trade Centre receives 2500 visitors every year, where the most of them are architects, consultants, interior designers, civil engineers, contractors, …

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Software AG Appoints New Chief Evangelist Theo Priestley

Outspoken and controversial Theo will shine a light on the sometimes incomprehensible world of Enterprise IT Software AG has recently announced that outspoken technology evangelist and industry analyst Theo Priestley has joined the company to bring his passion and insight to telling the real story behind today’s industry trends. Theo has been appointed Vice President and Chief Evangelist at Software …

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ALHOSN University adds three key specializations to Business Administration program

Human Resource Management, Finance & Marketing curricula designed to meet evolving market & employment needs ALHOSN University has announced that it will offer three new specializations under its Bachelor of Business Administration degree program in response to dynamic market and employment needs. The university’s Human Resource Management, Finance and Marketing Programs have been fully accredited by the UAE Ministry of …

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CompuMe UAE announces rebranding to ‘tecbuy’

Company’s new brand name and logo reflects market fusion between IT and electronics industry CompuMe UAE has revealed a rebranding initiative that includes the launch of a new name and logo. The Middle East’s leading retail management enabler will now be called ‘tecbuy.’ According to the company’s senior executives, the firm has served the region’s IT industry over the last …

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